STV and Virgin Media have signed a four-year strategic partnership which will see Virgin TV customers in Scotland having access to fully regionalised versions of STV in HD for the first time.
The new commercial relationship between the two companies includes the launch of STV Player on Virgin Media’s set top boxes, as well as an enhanced marketing commitment from Virgin Media on STV’s services.
Simon Pitts, CEO of STV, said: “Virgin Media’s TV platform is very popular right across Scotland and we’re delighted to be enhancing our partnership and extending the reach of STV’s fantastic programmes through this innovative, long term agreement. We’ll be giving our Virgin viewers two “firsts”, the launch of STV Player and the launch of all STV regional variants in full HD, allowing Scottish audiences to access our popular shows however and whenever they want them.”
Chief digital entertainment officer at Virgin Media, David Bouchier, added: “We are very pleased to have agreed this long term partnership with STV. It is fantastic news for our customers in Scotland as it will be the first part of the UK where channel 3 will be fully regionalised in HD. Virgin Media’s Scottish customers will be able to watch their local version of STV for the first time in HD, no matter in which part of the country they live.”
Virgin Media will broadcast STV in HD in all cabled STV regions (Glasgow, Edinburgh and Dundee) on EPG slot 103.