Veteran sorts broadcasting executive Marc Watson has joined streaming company DAZN as chief commercial officer.
Watson successfully launched BT Sport in 2013, where he oversaw the broadcaster’s successful bid for Premier League rights, before moving on to co-founder Eleven Sports. He served as the company’s CEO until its acquisition by DAZN.
He replaces Jacopo Tonoli, who has been the company’s CCO since the launch of DAZN in 2016, overseeing its major rights acquisitions. Tonolil will remain a special advisor to the business.
Watson’s appointment follows DAZN completing its acquisition of ELEVEN and Team Whistle.
Shay Segev, CEO DAZN Group said: “Marc has an impeccable track record in the sports media and entertainment sector. His experience will be invaluable to us as we continue to innovate and improve the way people around the world enjoy watching sports. I would like to thank Marc’s predecessor, Jacopo Tonoli, who has been with DAZN since 2008 and played a key role in developing DAZN into the extraordinary business it is today. We wish him all the best for the future.”
Watson added, “DAZN’s ambition and customer proposition is hugely compelling. They are investing and developing a sports entertainment offer that is setting new standards for the way fans enjoy sport and delivering engaging and interactive products that will showcase rights holders’ content. I am excited to be joining such an ambitious and committed team of likeminded professionals for the next chapter of DAZN’s journey.”
