BT has announced it has been appointed as the Official Telecommunications Partner of UEFA EURO 2028. Extending its support for the national game, BT’s network will provide connectivity to power the international football championship taking place across the UK and Ireland in 2028.
Throughout the tournament, BT will provide connectivity across nine stadiums and 24 team base camps to broadcast operations delivering coverage to a global audience of more than two billion fans.
The company said it will provide an “unforgettable” experience, from public screenings and eSIM services to enhanced network performance in host cities, aiming to ensure fans can enjoy all the action.
Commenting on the announcement, chief executive of BT Group, Allison Kirby, said, “UEFA EURO 2028 is a perfect example of a brilliant moment that BT sits behind. It will be an event of national significance that will connect the UK and a global community of fans, leveraging the unique strength of BT’s networks and technologies to deliver unforgettable experiences for fans, customers and the country.
“For 180 years, BT has played a critical role – trusted to connect people, businesses and communities. Having invested heavily into our networks in recent years, this is now the moment to invest even further in our brands, products and services, so that more of our customers and more of the country can experience and benefit from being connected by BT.”
Guy-Laurent Epstein, executive director of marketing at UEFA, said, “UEFA is delighted to welcome BT as the Official Telecommunications Partner of UEFA EURO 2028, bringing on board a true industry leader in the UK. By combining BT’s world-class network and technical expertise with UEFA’s ambition for innovation, we share a clear commitment to enhancing the fan experience in stadia and for viewers worldwide, delivering seamless connectivity and memorable moments throughout the summer of 2028.”
Alongside the announcement, BT has also launched a new national campaign and a suite of product and service upgrades for business and private consumers.
