Sports streamer DAZN is planning on competing against Sky Sports, BT Sport and Amazon Prime in the next round of bidding for Premier League rights in the UK.
In an interview with The Times, DAZN CEO Shay Segev said the idea of entering the UK’s football rights market is “not only ambition [but] it’s a high priority on my list”.
“DAZN is a sports service and clearly we will try to get bigger packages but the maths needs to work,” he added.
“The question is the economic situation, the competition and whether we will be in a position to be strong enough to position ourselves as the best. I am very, very confident that in the mid to long-term we can be a big player in the UK. Whether this takes, two years, five years, seven years, time will tell.”
The next auction of Premier League rights is due to take place next year, and will cover 2025-28.
The current deal, which runs until 2025, is worth £4.8 billion, averaging £1.66 billion per year.
However, there are suggestions that the Premier League does not want more than three broadcasters/streamers to hold the rights as that would mean football fans having to subscribe to too many platforms.
DAZN has long been keen to secure football rights to give it a foothold into the UK sports market. It was rumoured to be planning to bid during the auction of the 2022-2025 rights.