Nagra has launched a direct-to-TV security solution for pay-TV operators that allows consumers to sign up for pay-TV services directly on selected new Samsung TVs.
With TVkey USB device allows users to access 4K UHD content directly on new TV sets via a sign-up process. The solution is designed to offer a secure and low entry barrier route to market for pay-TV operators launching 4K services directly to new consumer TV sets.
The TVkey USB devices will enable low-touch consumer logistics including bundling the device with the TV set. Consumers can sign up for a pay-TV service package through a sign-up process, either via a TV app, a web portal or a call centre. Operators can also use free preview periods in order to entice consumers into becoming loyal customers.
In 2017, Nagra and Samsung plan to establish an independent TVkey Trust Authority to license the TVkey technology to other TV manufacturers and security vendors to enable widespread deployment of the solution.
“The TVkey low CAPEX approach will enable a range of new business models that drive service take-up while significantly diminishing subscriber acquisition costs,” said Maurice van Riek, Nagra SVP content and asset security. “We achieve this goal by using the world’s most trusted content protection solutions alongside open standards like USB2, HBBTV, HTML5 to ensure effective security and offer the possibility for a feature-rich, operator-branded user experience.”