Nick Pearce, co-founder of storage software company Object Matrix, has joined SaaS provider Ad Signal as chief revenue officer.
According to the company, his appointment “marks a strategic milestone as Ad Signal enters its next phase of growth, following its £3 million injection from Foresight Group”.
He will focus on creating a global channel and technical partner network, strengthening ecosystem integrations and aligning sales and marketing to support expansion across Europe and the US.
Pearce co-founded Object Matrix, which grew from three customers in 2006 to more than 115 before its acquisition in 2023.
Speaking about his new role, he said: “Ad Signal represents exactly the kind of company I believe in. UK-based, scaling fast, and tackling meaningful, complex challenges in a completely unique way. As chief revenue officer, I’m eager to support a mission that cuts storage and AI processing costs while reducing carbon emissions and driving ESG progress for customers. With such a fabulous team behind the technology, I see huge potential to expand our reach and impact.”
Tom Dunning, CEO and co-founder of Ad Signal, added: “Nick brings a rare combination of deep technical understanding and commercial instinct, which makes him a perfect fit for where we’re heading as a company. He is a great addition to our senior leadership team, helping shape not only our growth strategy but also how we position Ad Signal’s long-term impact in the market. His extensive network within the media and entertainment industry, combined with his passion for purposeful, partnership-led growth, makes him a trusted voice in shaping the future of media and broadcasting, and we can’t wait to see what we can achieve together”.
