DAZN Group has announced a number of changes to its leadership team ahead of the launch of its global service.
The company’s global service is set to launch this autumn in more than 200 countries and territories. It will include a focus on non-live sport as the streamer looks to grow its subscriber base that has been hit hard by the impact of the coronavirus shutdown.
“As one of the key learnings from the pandemic, the relationship between non-live content engagement and customer retention has never been stronger.” DAZN’s acting CEO James Rushton said. “We have a deep understanding of our customers and we will look to develop a broader and more meaningful value proposition by providing a data-driven, personally curated mix of quality live and non-live content that will attract people to the platform and keep them coming back on a regular basis.”
Rushton took over as acting CEO in June after Simon Denyer stepped down. He is expected to be appointed to the role permanently.
The company has also shaken up its executive team with a number of new appointments.
Ed McCarthy has been appointed chief customer and innovation officer, and has been tasked with leading DAZN’s live and non-live content strategy.
Veronica Diquattro has been promoted to chief customer and innovation officer. She will deal with product development, brand, programming and editorial curation of content, as well as overseeing DAZN’s businesses in Italy and Spain.
Ben King will drive the streamer’s direct-to-consumer subscription service – leading marketing strategy and overseeing distribution partnerships.