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DAZN will expand to 200 countries on 1st December

Streamer first announced its global expansion plan back in March

Sports streamer DAZN has relaunched its plan to roll out to 200 countries, first announced back in March.

From 1st December the “Netflix of sports” will be available in 200 countries and territories worldwide.

Since the initial announcement, DAZN has had to contend with the Covid-19 pandemic and drop in live sports, as well as a major reshuffle of its senior team. James Rushton took over as acting CEO in June.

“I have wanted to be international,” chairman John Skipper told Deadline. “I’m not going to pretend this was the road map. I do think that Covid gave us a chance to evaluate our plans.”

He adds that the live sport shutdown enabled the senior team to step back and evaluate the business. “We didn’t have live events. We really weren’t producing anything, we weren’t marketing anything. We weren’t buying new rights. So we did have a genuine chance to stop and kind of go, ‘What’s working and not working?’”

The new global app will be available on a range of connected-TV and digital platforms, with additional distribution deals expected to follow. Content will be available in English and Spanish with further localisation being considered later.