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Evergent launches AI-driven end-to-end monetisation platform

The expanded platform aims to power retention and multi-service growth for streaming, sports, and pay-TV, enabling bundle creation, optimising payments and providing AI-driven customer care

By Matthew Corrigan

Evergent has announced the launch of a suite of AI-driven solutions.

Created to meet growing demand from streamers for enhanced subscriber acquisition, customer engagement and revenue growth solutions, Evergent’s end-to-end monetisation platform introduces a suite of tools aiming to empower users to develop new services, enhance viewing experiences and maximise revenues.

Building on the company’s experience in onboarding more than 950 million subscribers across 180 territories for brands such as Sky, Sony Pictures, BritBox, DIRECTV, and the NBA, the expanded platform addresses key operational and strategic challenges through a number of key features including:

  • Marketplaces: A partner ecosystem solution enabling advanced bundle creation supporting dynamic cross-service packaging, integrated billing and revenue-sharing automation and unified catalogue management to enhance content discovery.
  • Global Payments: An AI-enhanced global payment solution including comprehensive payment expertise across more than 50 regions with support for over 25 payment methods and AI-powered fraud detection and reconciliation tools.
  • Revenue Recognition: An accounting and revenue allocation system to streamline financial management and ensure compliance, including: accounting for revenue reporting across multiple books and fiscal calendars, automated revenue allocation and integration with ERP systems.
  • 360-Degree Campaigns: A data-driven marketing and retention solution to maximise subscriber acquisition and lifetime value, enabling automated campaigns to drive personalisation, retention and win-back strategies as well as real-time analytics and A/B testing.
  • DigitalCX: A customer experience platform enhancing engagement, reducing churn, and optimising efficiency through AI-powered omnichannel support across web, mobile and smart TVs with analytics and automated knowledge base integration to minimise inbound support tickets.

Vijay Sajja, founder and CEO of Evergent, said, “Streaming companies need powerful, real-time insights from subscriber behaviour to scale their businesses and elevate their value proposition with personalised experiences. Our new launches redefine the role of subscriber management and billing, transforming back-office systems into data-powered, revenue-generating tools for global growth. These new products demonstrate our leadership on harnessing AI for value creation — both for our customers and end users — powering the most complete, end-to-end monetisation platform in the industry.”