Virgin Media is showing the Wimbledon finals in 4K Ultra High Definition (UHD) through Eurosport for the first time.
Virgin TV customers with a V6 TV box and 4K TV can watch the Ladies’ and Gentlemen’s finals through the TV home page or for Full House subscribers by pressing the red button on the Eurosport 1 and Eurosport 2 HD.
Wimbledon get underway today (Monday 2nd of July) and conclude on Sunday 15th of July. Eurosport will be showing daily highlights from the All England Tennis Club for the duration of the tournament and will show Gentlemen’s and Ladies’ semi-finals and finals live.
Virgin Media is also currently trialling the BBC’s 4K Ultra HD World Cup stream.
“With ultrafast broadband speeds alongside our incredible V6 box, we are serving up an ace combination for our customers with Eurosport,” said David Bouchier, chief digital entertainment officer at Virgin Media. “Virgin TV customers can look forward to more top-quality 4K programming later this year.”
James Gibbons EVP, general manager of UK/Ireland, Australia & New Zealand and head of commercial development for EMEA, Discovery, added: “Wimbledon is one of the great sporting events of the year, and we’re thrilled to have partnered with Virgin to offer customers both finals in Ultra HD 4K. As the number one sport destination in Europe we connect passionate fans with their favourite sports, and this tennis season Eurosport is the best place to enjoy the action.”