NBCUniversal’s Telemundo Enterprises has expanded its Fluency Studios with the launch of Fluency Plus, a bilingual digital production studio.
Marketed through a video-centric, social-first strategy, Fluency Plus will produce content which aims to “mirror the unique bicultural Hispanic lifestyle”.
The studio will provide a range of bilingual digital programming to over 13 million Hispanic Millennials and Generation Zs living in the US, with content ranging from entertainment and lifestyle, to food, family, fashion and innovation.
Fluency Plus will produce various English- and Spanish-language formats, including web and social series, and 360-degree VR experiences.
“Fluency is now pivoting beyond its origins in Hispanic-targeted feature films to incorporate a broad range of bilingual digital programming targeting Millennials and Gen Z,” said Peter E Blacker, EVP, digital and emerging business, NBCUniversal Telemundo Enterprises.
“We are uniquely positioned to connect the large scale of the US Hispanic audience with leading brands and partners.”