Sports branding company Endeavor, which acquired streaming technology provider Neulion last year for $250 million, has announced the launch of Endeavor Streaming, which will encompass the company’s video streaming products and services.
The newly formed division has added new clients WWE and their WWE Network, as well as BT Sport Box Office.
The service has integrated Endeavor’s scalable platform with NeuLion’s technology and feature set to provide clients with tools and services in video streaming.
Other major Endeavor Streaming clients include Sky Sports and National Geographic. The group will also continue supporting Endeavor properties such as UFC (UFC.TV and FIGHT PASS). It has also launched several new consumer products, including Serie A Pass and Strive, the latter of which features action from both Serie A and La Liga.