La Liga has signed a deal with Turkish broadcaster D-Smart which will see six matches a week broadcast on the company’s various channels.
The deal, which runs to the end of the 2021-22 season, includes matches being broadcast on D-Smart’s sports channels SporSmart and SporSmart 2, while D-Smart will also distribute La Liga Santander matches on its digital application D-SmartGo.
In addition, one free-to-air match per game week will be available to viewers each week via D-Smart’s official YouTube channel.
The deal kicks off with the match between Celta Vigo and Real Valladolid on 29th November.
Commenting on the news, D-Smart’s chief content and marketing officer Basar Basarir said: “We are very proud to partner with La Liga to bring Spanish football back to Turkey. As this top-quality brand certainly deserves, D-Smart will do everything in its capacity to promote and communicate La Liga to all audiences within our territory. I am sure with this new partnership there will be a new synergy that will also shape all other dynamics within the Turkish pay-TV market.”
