DAZN enjoyed growth in 2018 using Grabyo’s social video tools to boost brand awareness and drive subscription, the sports streaming company has said.
The OTT service registered almost 200 million video views distributed through Grabyo last year, including real-time highlight clips of premium content, such as UEFA Champions League and Italian Serie A matches on Twitter and Facebook.
Reda Maher, VP Social at DAZN, said: “It’s important that we deliver as much value as possible to our customers while growing the DAZN brand. Our partnership with Grabyo has allowed us to do this by enabling all our global content teams to access the platform to share relevant live and near-live content across all our social media properties.
“Grabyo makes it easy to distribute content across multiple platforms, where we can grow our audience and retain loyalty with our customers on their terms. The flexibility Grabyo’s platform offers – particularly through real-time graphics editing – has been key in achieving this across our markets.”