Formula 1 has partnered with The Dream VR to launch a 360-degree digital interactive entertainment and virtual reality app.
The app will provide unique content and behind-the-scenes moment from F1 Grand Prix weekends.
It will be available on Apple TV, mobile devices and VR headsets in more than 180 countries.
Fans will experience the excitement of the starting grid, podium celebrations and the Pirelli Hot Laps, as well as ‘walking’ along the paddock and feeling the adrenaline of a team garage.
Expected to be available ‘before Christmas’, the app will allow viewers access to the 2018 Mexican Grand Prix, including behind-the-scenes footage of Lewis Hamilton’s fifth world title celebration.
F1’s manager of digital licensing and partnerships, Albert Goma, said: “We are always looking for innovative ways to help fans get closer to their favourite drivers and teams and through this progressive partnership with The Dream VR, we have found yet another way to achieve this. We are hugely excited to now be able to offer another unique content experience of immersion and interaction to our fans, wherever they are.”
