HEVC Advance has announced it is dropping subscription and title-by-title content distribution royalty fees from its HEVC Advanced Patent Licence.
The move is to encourage further adoption of HEVC which is a key enabler of 4K/Ultra HD deployments.
It means the independent licensing administrator will no longer license nor seek royalty fees for non-physical HEVC content distribution including internet streaming, cable, over-the-air broadcast, and satellite.
"HEVC Advance has worked hard since its inception to facilitate HEVC adoption and enable consumers to enjoy the best video experience," said HEVC Advance CEO Pete Moller.
"By eliminating non-physical HEVC content distribution from our license, we are transforming to meet the needs of distributors looking to adopt HEVC and bring the incredible bandwidth savings and clarity of 4K UHD to consumers."