A new report published by InterDigital suggests HEVC will become the leading codec to support high-quality streaming content.
The report, written by Futuresource, looks at HEVC’s development, how it enables higher quality video for subscribers and examines the codec’s increased usage among the streaming giants.
According to the report, Amazon Prime, Apple TV+, Netflix, Hulu, Disney, NBC, Paramount and Warner Bros. all utilise HEVC for content delivery. With 2023 likely to see a notable transition point when the number of UHD streaming subscriptions overtakes standard HD, consumer demand is leading the market to adopt more advanced codecs to support higher quality content.
With the addressable market for HEVC-supported devices expected to expand to ten billion by 2030, usage of HEVC is poised for significant growth, the report states.
“The greater efficiency of HEVC, compared with its predecessor AVC, means that it offers multiple benefits across the video ecosystem,” said Rajesh Pankaj, CTO, InterDigital. “HEVC offers enhanced quality for consumers while not increasing data and bandwidth requirements, helping to speed up the transfer of video and optimizing cloud storage costs for streaming service providers.”
“HEVC’s support of higher quality video, particularly 4K, means that it is an excellent choice for the streaming video industry to satisfy consumers’ demand for more content,” added Lionel Oisel, VP and head of Video Labs, InterDigital.
Spotlight on HEVC: The Codec of Choice for the Video Streaming Industry, is available here.
