This year’s Eurovision Song Contest has smashed streaming records, according to figures from video intelligence company NPAW.
In a blog post, the company revealed online video plays surged by 28 per cent during the event versus the previous 90 days, with Eurovision 2023 registering 31 per cent more plays than last year’s edition.
Total playtime surged 36 per cent compared to the previous 90 days and was 34 per cent higher than in 2022, said the company.
Breaking down the devices used to watch the contest, NPAW said that PCs were the most popular with 41 per cent share of total playtime. Smartphones took second place with 25 per cent of the share, followed by TVs with 22 per cent. Tablets captured the lowest playtime with 12 per cent of the share.
“The increased engagement during Eurovision 2023 versus the previous year could be attributed to several factors, including the growing popularity of the contest, and the power of social media in driving interest and conversation around the event,” said NPAW. “Additionally, the quality and production value of the performances, as well as the ease of access to streaming platforms, likely contributed to the uptick in engagement.”
The full blog post is available to read here.
Sweden’s Loreen won Eurovision Song Contest 2023, with the event heading to the country in 2024.