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Globecast partners with Virgin Media for new 4K UHD channel

Will provide cloud-based playout and media management services

Globecast is partnering with Virgin Media on its new 4K Ultra HD channel which launches in the UK today.

The solutions provider will deliver cloud-based playout and media management services for the new entertainment channel.

Globecast has employed Cinegy’s broadcast playout engine, Cinegy Air PRO, to help launch the channel quickly.

Stephen Featham, director, digital entertainment operations with Virgin Media, said, With the launch of Virgin TV Ultra HD we’re giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality. We’re pleased to be working with Globecast on the launch of this exciting new channel for our customers. They share our expectations of quality and, through agile use of cloud technologies, are able to grow the service to meet our current and future needs for a fully managed service.”