Simplestream has announced the launch of Virgin Media Play in Ireland.
Created in collaboration with Irish commercial public service broadcaster, Virgin Media Television, Virgin Media Play brings live TV, on-demand content and catch-up services together onto a single platform, aiming to simplify access to content including dramas, prime entertainment, documentaries and sport, said the OTT services provider.
Initially launched across web, mobile, Amazon Fire, Apple TV, connected TVs and the Virgin Media Ireland Horizon platform, the solution is tailored to the needs of viewers and aims to provide the broadcaster with future-proofed streaming services.
Dan Finch, CCO and co-founder of Simplestream said, “We are extremely excited to bring the Play service to life for Ireland’s largest commercial broadcaster, Virgin Media Television. This collaboration allows us to provide Virgin Media Television’s customers with easy access to the channel portfolio, plus catch-up and video on demand content. The ability to watch content anytime, anywhere, is no longer just a convenience — the public expects it. With our Media Manager and App Platform products, we’re ensuring that Virgin Media Television can meet that demand head-on, while also enhancing their commercial offering with our server-side ad insertion capabilities for both live and on demand video.”
