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FreeWheel and Comcast Technology Solutions help power Mediaset Play

Collaboration aims to optimise the distribution of Mediaset's video on demand services

Italian broadcaster Mediaset has announced the launch of its new VoD service, Mediaset Play.

The new offering helps unify Mediaset’s video distribution and advertising stack and is part of the broadcaster’s overarching AVoD (Advertising VOD) strategy.

Mediaset Play integrates the combined technologies of Comcast Technology Solutions’ online video management platform and FreeWheel’s ad management platform. 

Together they will power Mediaset’s monetisation strategy for content and ads as it launches new apps on the web, iOS, Android and smart TV, the latter being developed with HbbTV technology. 

Thomas Bremond, general manager, International, FreeWheel and Comcast Technology Solutions, said: “We’re delighted to be working with Mediaset and to be able to provide them with a robust and scalable technology solution. 

“Combining FreeWheel and Comcast Technology Solutions’ unique platforms gives Mediaset the ability to segment their various business models, while knowing they have the high quality and trusted reputation of Comcast behind them.”