Technology
Comcast, Viacom collaborate on blockchain-based advertising platform
Blockgraph is expected to roll-out this year
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Blockgraph is expected to roll-out this year
Collaboration aims to optimise the distribution of Mediaset's video on demand services
Number of ad views up by almost a third, with the TV screen still proving a draw for major events
Freewheel releases its latest Video Monetisation Report
Explosion of STB VoD and growing popularity of live content see ad views rise by one fifth in 2017