Adtech
Stage two of roadmap to support growth and development of programmatic TV in Europe underway
The programme aims to help programmatic TV scale across Europe’s largest advertising markets
Freewheel
Media Consumption
FreeWheel extends TF1 PUB partnership
The expanded collaboration aims to support TF1 PUB's digital acceleration strategy
Technology
FreeWheel releases advertising solution for UK market
Gives marketers reach across OTT, STB VoD, CTV and digital video
Technology
Comcast, Viacom collaborate on blockchain-based advertising platform
Blockgraph is expected to roll-out this year
Technology
FreeWheel and Comcast Technology Solutions help power Mediaset Play
Collaboration aims to optimise the distribution of Mediaset's video on demand services
Data Centre
Premium video sees growth in Europe, despite GDPR compliance
Number of ad views up by almost a third, with the TV screen still proving a draw for major events
Data Centre
Video advertising views in Europe up over a third in Q1
Freewheel releases its latest Video Monetisation Report
Data Centre
New FreeWheel report reveals extended growth of premium video
Explosion of STB VoD and growing popularity of live content see ad views rise by one fifth in 2017
Reports