Technology
Comcast, Viacom collaborate on blockchain-based advertising platform
Blockgraph is expected to roll-out this year
Freewheel
Technology
FreeWheel and Comcast Technology Solutions help power Mediaset Play
Collaboration aims to optimise the distribution of Mediaset's video on demand services
Data Centre
Premium video sees growth in Europe, despite GDPR compliance
Number of ad views up by almost a third, with the TV screen still proving a draw for major events
Data Centre
Video advertising views in Europe up over a third in Q1
Freewheel releases its latest Video Monetisation Report
Data Centre
New FreeWheel report reveals extended growth of premium video
Explosion of STB VoD and growing popularity of live content see ad views rise by one fifth in 2017