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Comcast Technology Solutions leverages AI to create actionable metadata

VideoAI can be used to automatically analyse video assets to identify and tag key onscreen moments (hard cuts, black frames, transitions, etc.) and more

Comcast Technology Solutions is launching a scalable SaaS managed service for global media companies that leverages capabilities developed and deployed by Comcast, NBCUniversal and Sky.

According to Comcast, Video Artificial Intelligence (VideoAI) can help companies understand and analyse video (live and on-demand), audio, and closed captions to create actionable metadata around content assets, generate and manage new content, improve advertising efficiency, and streamline operations.

Customers can use VideoAI to automatically analyze their video assets to identify and tag key onscreen moments (hard cuts, black frames, transitions, etc.); audio events (silence, specific sounds, etc.), and more to support enhanced understanding of video content.

The company said the underlying technology for VideoAI has been applied across millions of video assets to create such features as metadata segmentation for dynamic ad insertion (DAI); segmentation detection, such as detecting intros, credit rolls, auto-chaptering; and creating automated on-screen highlight reels during live sporting events.

“VideoAI from Comcast Technology Solutions is a potential game changer,” said Fraser Stirling, global chief product officer, Comcast and Sky. “With VideoAI as a managed service, companies can quickly launch a range of AI-powered video services at scale, and benefit from the investments we’ve made internally, to drive their own business objectives forward.”