Adtech
Opinion: in-game advertising can ‘enhance relevance’
After ITV's controversial advertising format was tried in the Six Nations opener, Ease Live CEO, Kjetil Horneland, believes more broadcasters will follow suit
picture in picture
Adtech
ITV to try and convert ad formats during Six Nations
The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team
TVBEverywhere
STV rolls out innovations for Player
Plans to launch picture in picture for web and mobile by September
