Business
DPP: Media companies are drowning in data and don’t know what to do with it
In its latest report, the DPP states that while data is abundant, impact is uneven, suggesting that media companies are "drowning in data but...
metrics
Media Management
Amino visualises quality metrics data for pay-TV operators
Amino Engage Optimize enables operators to manage the Quality of Service being delivered in "a way that wasn’t possible until now", according to the...
Media Consumption
Sky, Channel 4 and ITV’s new advertising metric takes CFlight
New post-campaign online evaluation tool uses combined linear TV and broadcaster VoD (BVoD) data to show media buyers how popular their campaigns have been
Data Centre
Nine in ten European TV execs call for change in advertising metrics
Report conducted by Adobe Advertising Cloud, Sky, TV Beat and Alphonso