Media Consumption
Great content still needs a great engagement strategy to drive viewers
By James Manderson, general manager at customer engagement platform Braze EMEA
media consumption
Business
Media consumption plateaus in the UK
UK adults expected to spend an average of 9 hours, 23 minutes each day watching, streaming, reading and listening to media in 2018
Data Centre
SVoD to account for 70 per cent of home video spend by 2021
Futuresource predicts $439 billion will be spent globally on consumer entertainment by 2021
Data Centre
British adults’ media consumption rises, TV still dominates
British adults spend 7 hours and 56 minutes a day consuming media
Data Centre
One quarter of media consumption to be mobile in 2019
Zenith Media reports rate will rise from 19 per cent in 2016
Analysis
Are pay-TV providers an endangered species?
As more television sets become internet-enabled, online content is finding its way from computer and mobile screens to the TV screens of our living...