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Snell Advanced Media to launch SAM Academy

Academy is aimed at channel partners, system integrators, resellers, VARs and distributors.

Snell Advanced Media has announced the launch of the SAM Academy, part of its new Partner Engagement Program.

The Academy is described as a ‘knowledge platform’ aimed at channel partners, system integrators, resellers, VARs and distributors globally. The first training event will take place this month.

The SAM Academy will offer in-house classes at the company’s UK headquarters as well as webinars, videos and training sessions.

Topics covered will include IP and virtualisation, 4K live production and post production, sports and news, playout and delivery, and control and monitoring. All e-learning tools will be available to partners on SAM’s Partner Portal alongside other sales, marketing, and technical enablement resources.

Said Bacho, chief business development and marketing officer, SAM, said, “As the pace of change in the production and broadcast area accelerates, SAM is committed to supporting our partners by sharing our knowledge on where the industry is going, how we are gearing up to meet these challenges, and the opportunities we have with our broad portfolio of innovative products and solutions.”

“Our partners play a critical role in growing our business and servicing the needs of our customer base thus deserve a concerted effort to ensure they are equipped with the tools to be able to perform competitively in the market.”