Snell Advanced Media (SAM) has created a new Media Software Solutions division.
The division, part of the company’s ongoing expansion and focus on software, data centre and cloud deployed solutions, combines several of the company’s product lines into a single business unit focused on the provision of software-based solutions.
Neil Maycock has been appointed to run Media Software Solutions as executive vice president and general manager, and is joined by David Lane, who will serve as chief technical officer and executive vice president of engineering for the new division.
Tim Thorsteinson (pictured), SAM CEO, stated, “Clearly there is massive demand for software based solutions, whether it’s in-house or in the cloud, the market dynamics of the media industry are driving the need for ever more flexible and scalable solutions.
“The creation of the Media Software Solutions division is an important and exciting step in SAM’s evolution.”
The division will combine the company’s news and sports production systems and its media management, workflow orchestration and playout solutions.
Maycock added, “SAM has a strong heritage of providing highly innovative software solutions from production and editing through to playout and Channel in a Box.
“The creation of a group specifically focused on these product lines will allow us to not only continue the technology innovation, but also develop the new commercial models that allow our customers to fully leverage the flexibility of software systems.”