UKTV has announced Sam Tewunga has been appointed as chief executive officer, and will take up the position from April 1st. Currently MD at the company, the move will see Tewunga take on responsibility for the broadcaster’s overall strategic direction and performance.
Joining BBC Studios as commercial director for TV sales in 2013, Tewunga played an integral role in the corporation’s acquisition of UKTV, before moving to join the UKTV board as CCO in 2019 and becoming MD four years later.
The promotion will see Tewunga lead UKTV’s continued growth across its channels and the U free streaming service, focusing on partnerships to extend the reach of the company’s brands and services.
Commenting on the announcement, Marcus Arthur, CEO, BBC Studios—Global Channels & Streaming, said: “Sam has a deep understanding of UKTV’s business. His commercial instinct, strategic clarity and ability to bring teams together consistently drive results. He anticipates both challenges and opportunities and has a clear view of where we are strong, where we are evolving and where we need to push harder. This is absolutely the right leadership decision for the next phase of UKTV’s growth.”
Tewungwa said: “I’m honoured to be taking on the role of UKTV’s next CEO. While there are clear challenges across the market, I am optimistic about the future of our industry and the role UKTV can play within it. We have an exceptional team, much-loved brands, and a culture that is the envy of many across the sector. As part of the BBC Group, we benefit from real scale, ambition and opportunity. I’m confident UKTV will continue to flourish and grow, and I’m excited about what we will achieve together.”
