Technology from extended reality company disguise helped power singer Camila Cabello’s album launch on TikTok.
XR Studios used the disguise extended reality (xR) workflow to bring Cabello’s performance to life, making it one of the first shows of this scale to use xR technology on the social media platform.
The singer shot the video for the launch at XR Studios in Hollywood, incorporating augmented reality (AR), set extension and LED flooring, which created interactive environments ranging from rainforests and deserts to floating houses and illuminated disco dance floors.
Elements created by xR and AR included plants, skies, graphics, animated cityscapes, fireflies and butterflies.
“The main goal of the project was to introduce the world to new songs from the Familia album in a whole new way, different from the pre-planned music videos and other elements for the album release,” said JT Rooney president at XR Studios.
“The transformation and transportation between each individual song and virtual world created a unique experience for the audience hearing these songs for the first time.” added Rooney.
The disguise xR ecosystem and software solution provided the backbone for driving the technical setup of the four-camera shoot with disguise vx 4 and rx II servers serving both LED and video/broadcast outputs with XR Studios’ compositing broadcast pipeline.
TikTok’s 9×16 format was a consideration for the entire crew and team from environment design to technical execution. XR Studios used a system of guides and visual tools to ensure that all elements were properly seen and captured for the end product.
The technical team was also tasked with facilitating creative screen content and environments while maintaining a functioning and efficient studio system. They also dealt with multi-camera calibration and camera switching as well as managing colour and content pipelines.