BAFTA is launching a cinema campaign to inspire the next generation of TV and film talent behind the camera.
The minute-long advert for Behind every BAFTA mentions numerous roles that are available within the industry, including coders, boom operators, creative artists, rig makers, and all the people in the credits “who barely get a mention”.
BAFTA is launching a supporting campaign on its social and digital platforms to highlight free resources and guidance provided by the arts charity spanning mentoring, bursaries, networking opportunities, masterclasses and career development initiatives.
The advert, created by Digital Cinema Media and narrated by Big Zuu, starts a seven week run in UK cinemas from today.
Donna Mathews, executive director of PR and Communications at BAFTA, said: “Every year BAFTA celebrates the extraordinary creativity and skill of all those working in film, games and television, whilst also providing learning and development opportunities to nurture the next generation of talent.
“This special collaboration with DCM brings this work together and invites audiences to look behind the famous mask to see a snapshot of the many and varied careers in the screen industries, and the huge wealth of talent and expertise behind every BAFTA.”