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New Avid storage release; Prime Focus in Hollywood; Sony BRC camera update

TVBEurope rounds up the latest product and tech news from around the market

Avid releases leap forward in storage solutions

Avid this week announced the release of its new Avid NEXIS 2020 collaborative storage, a “purpose-built solution for production teams of all sizes that need to keep working from anywhere to stay ahead of surging demand for new content”. The release is described by the company as a “leap forward” in helping to solve the modern, evolving media workflow and offers up to 40 per cent more shared storage as well as “optimised content mirroring (to eliminate downtime and data loss), flexible storage tiering that combines on-premises and cloud resources, and broader support for third-party tools”.

Avid’s chief product officer, Dana Ruzicka, said, “Avid NEXIS 2020 introduces deployment flexibility and openness that enables media creators to work from anywhere to produce high-quality content during these uncertain times with total confidence their business is backed by the most reliable, open and cost-effective media storage available today.

“Avid NEXIS 2020 is a leap forward in helping to solve today’s rapidly evolving workflow requirements. With easily scalable resources on-premises, in the cloud or both, businesses can better deal with today’s demanding content creation needs including larger, more sophisticated projects—while always ensuring teams have seamless access to all the storage they need wherever they may need it.”

Prime Focus on Hollywood

Prime Focus Technologies (PFT) has opened a new facility in Hollywood, California where it will base its media services, including its Academy Award-winning Lowry Digital. 

“Lowry Digital has always delivered superior quality restoration and enhancement of content from SD to 4K resolution due to its advanced infrastructure with proprietary pixel tracking and resolution enhancements,” said According to Allan Tudzin, PFT’s vice president of business development. “Through Lowry Digital bundled with PFT’s flagship technology CLEARTM and our AI platform, Vision Cloud, we can provide customers with quality deliverables within short turn-around times at affordable rates.” 

The new Hollywood facility is a “state-of-the-art infrastructure” that offers SLA-driven media services powered by fully secure, automation-led technology.

Sony upgrades remote camera range 

Sony has announced that it is upgrading its BRC camera range with a new set of features as part of ongoing efforts to help productions work in remote and safe ways, as well as create engaging broadcast experiences, it says.

The v2.1 firmware upgrade to the BRC- X1000 and BRC-H800 will allow producers and operators to simplify their VR/AR production workflows. The BRC cameras will output tracking data over IP, using the industry standard Free-D protocol enabling them to directly feed the Pan, Tilt, Zoom, Focus and Iris, as well as the position in real time.

WhaleLive streaming service launches on Philips Smart TVs

OTT and Smart TV services provider ZEASN has announced the launch of WhaleLive, a new ad-supported streaming service on Philips Smart TV platform “providing consumers with free access to a wide selection of news, movies, kids, music, sports, and entertainment channels”.

WhaleLive is initially available in the United Kingdom, Germany, Austria and Switzerland. It is planned to roll out to other countries or regions over the coming weeks. WhaleLive is one of the core services from Whale Eco, which will be integrated with other Whale Eco TV brand customers as well. It is expected that by the end of this year, millions of Smart TVs consumers can access WhaleLive on their TV portal.

Raymond Chung, chief technology officer at ZEASN, said, “We are absolutely thrilled to offer WhaleLive to our users around the world. It is a powerful supplement to traditional broadcast TV channels because it brings together hundreds of different types of live streaming services. It’s an easier way to enjoy the best free entertainment.”