Avid has extended its strategic partnership with Google to launch Media Composer in Chrome.
The company is also embedding Google Cloud’s Gemini Enterprise and Google BigQuery directly into its post production environment, enabling editors and directors to collaborate from anywhere and automate repetitive tasks.
According to a survey of professional editors carried out by Avid, 79 per cent reported using AI in their workflows, with speech-to-text and transcription cited as the most common use cases (60 per cent).
“Customers are asking for intelligent tools that plug seamlessly into existing workflows and scale with their creativity,” said Wellford Dillard, chief executive officer of Avid.
“Our expanded partnership with Google Cloud strengthens our ability to deliver secure, AI-driven innovation while keeping Avid open, interoperable, and adaptable. By bringing Media Composer to the browser and integrating Gemini Enterprise into Content Core, we are helping creative teams bypass administrative friction and focus on storytelling.”
