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WBD’s Max launches in Europe

WBD is aiming to increase the number of European countries in which its service is available to 25 by July

Warner Bros Discovery (WBD) has announced the roll out of its Max streaming service in 20 countries across Europe.

The announcement follows the successful launch of the service in the US, Latin America and Caribbean regions. WBD said Max offers users double the amount of content previously available on HBO Max and more entertainment genres, including Discovery and Eurosport.

The streaming service is now live across the Nordics, Iberia and Central and Eastern Europe, in Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden, said the company.

Max will include full coverage of the forthcoming Olympic Games in Paris 2024, said WBD.

All plans offer full HD resolution, with a Premium service providing 4K resolution and Dolby Atmos sound (as available). Available on platforms and devices throughout the continent, Max is also launching on Amazon Fire TV in markets where it is available and through selected TV distribution partners in each country. A further roll out of the service in June will ensure Max is streamed in France, Poland and Monaco with WBD aiming to increase the number of European countries in which its service is available to 25 by July.

JB Perrette, CEO and president of global streaming and games at WBD, said: “Today is a significant milestone in the globalisation of Max. We have a rich and storied history of delivering popular content for viewers across Europe from iconic brands like HBO, Discovery, Warner Bros., DC, Eurosport, TLC. It’s these powerful programming engines that set us apart for viewers who can rely on us for the very best content, whatever their mood, whatever the occasion. With launches in over half the global markets still ahead of us, this is just the beginning of the next chapter for this great storytelling company.”