Ateme’s 5G media streaming solution has been integrated into Amazon Web Services’ AWS Wavelength 5G Mobile-Access Edge Computing (MEC) infrastructure, which could enable sports streaming services to include targeted advertising during live events.
The deployment means Ateme can offer a complete 5G streaming and monetisation platform including encoding, packaging, CDN and dynamic ad insertion (DAI) in a 5G MEC architecture.
It enables service providers to reduce costs by optimising their network traffic, while leveraging new monetisation possibilities such as advertising thanks to low-latency DAI. It also enables both service and content providers to deliver high-quality, low-latency immersive and interactive experiences, said Ateme.
Williams Tovar, 5G media streaming solutions director, Ateme, said, “After all the talk about 5G, the reality is even more exciting as it opens up innovative opportunities such as immersive content delivery in venues, and AR and VR content offerings that will be game-changing for service and content providers.
“AWS has an excellent solution with a global footprint, so we are excited to integrate our media streaming solutions into the AWS Wavelength 5G MEC architecture to create the first complete, low-latency streaming solution at the edge.”
