In today’s ultracompetitive media landscape, where audience demands are constantly evolving, video service providers need to find innovative new ways to drive viewer engagement. While providing a broad, entertaining library of content is fundamental, the TV application where viewers consume that content also plays an important role in customer satisfaction. Being able to customise an application’s interface, to ensure it remains fresh and aligned with current demands, can help service providers create the best possible user experience—while also boosting their brand image and commercial impact.
However, for many broadcasters and streaming providers, designing and continually updating those interfaces is complex and time-consuming. That’s where no-code design-as-a-service (DaaS) solutions can make all the difference.
No-code DaaS tools is a game-changer, enabling service providers to create, deploy, and manage TV apps effortlessly without requiring coding expertise. This is a welcome advantage when quick time to market is paramount. No-code DaaS is scalable, efficient, and user-friendly, and the technology represents a major shift for TV app design.
The challenge with traditional TV app design
Developing and maintaining separate, native applications for each device and platform has long been a complicated and time-consuming process for TV app providers. Traditionally, it involves opening tickets, submitting direct requests, or paying for change requests to tailor the application. Each platform typically requires its own codebase and UI adaptation, which means larger teams, higher development costs, and longer time to market. This approach often leads to inconsistent user experiences, increased risk of bugs, and complicated maintenance. The resource-heavy certification and update process further slows innovation, making it difficult for providers to quickly respond to market trends or evolving viewer expectations.
How no-code DaaS flips the script
Rather than relying on developers for every design update, no-code DaaS makes it possible for users –such as designers, product managers, and marketers – to modify their app’s interface autonomously through an intuitive, WYSIWYG (“what you see is what you get”) editor. This self-service tool enables nontechnical staff to adjust layouts, colours, and editorial content, and deploy changes across stores and browsers, all without opening a ticket or writing a single line of code. By removing technical barriers, DaaS democratises app customisation, making it accessible and efficient for teams of any size.
The technology behind no-code DaaS platforms
Modern no-code DaaS platforms are built on a component-based architecture and robust web technologies such as React, Vite, and Rust. The most advanced platforms integrate the entire customisation process through an intuitive interface aligned with market standards for no-code tools. Such platforms include these key features:
- Fully realised WYSIWYG editing: Users see real-time previews — screen by screen, component by component, and even per device — to ensure that design changes appear as intended before deployment.
- Component libraries: A rich selection of customisable UI elements allows for granular control over the look and feel of each screen, per device.
- Sandbox environments: Safe spaces for testing and experimenting with new designs, reducing risk before changes go live.
- Versioning and history: Users can save, retrieve, and revert to previous designs, supporting agile experimentation.
- CI/CD process: Once finalised, designs are automatically deployed across all platforms, ensuring uniformity and minimising delays.
- Seamless backend integration: Design changes are implemented without disrupting core app functionality or content management systems.
This architecture enables rapid, screen-by-screen customisation, giving providers the flexibility to adapt their UX design for branding, seasonal events, or new features, without the technical bottlenecks.
Faster rollouts. lower costs. fresh design.
Advanced no-code DaaS fundamentally changes the economics and workflow of TV app management. By empowering nontechnical users to handle most design updates, this technology allows teams to be smaller and more focused—significantly reducing operational costs. With fewer stakeholders involved in the process, design changes can be revised and deployed faster. Providers can support new devices, launch features, or refresh branding across their entire app ecosystem with maximum scalability and minimal effort. In fact, with the right DaaS platform, internal teams can handle the majority of UI change requests instantly without developer involvement.
As a result, providers are able to constantly keep user interfaces fresh and aligned with evolving viewer preferences, making their platforms more enjoyable to use. Not only does this lead to better viewer engagement, but brand loyalty.
What’s next?
Looking ahead, the integration of AI and automation is expected to further enhance no-code DaaS platforms. AI-driven tools could eventually enable users to control interfaces through natural language prompts and adapt designs in real time as needs or conditions change — which video service providers must keep up with if they are to maintain a competitive edge. As these platforms continue to evolve, they are poised to become a standard in the broadcast and streaming ecosystem, empowering providers with unprecedented speed, greater flexibility, and more creative control.
