Sportway has announced the acquisition of Sportall.
A subsidiary of the Sportway Media Group, digital content and data management company Sportway has acquired Sportall, a provider of direct-to-consumer video platforms and Media-as-a-Service solutions.
The deal aims to enable Sportway to expand its portfolio of scalable live sports streaming solutions, expand into new sports and add fan engagement tools to its suite of customisable features. Sportall’s product range includes the official streaming application of FIA World Endurance Championship and 24 Heures du Mans, FIA WEC TV, as well as Futzal Zone and Athlé TV.
From its Paris headquarters, Sportall will operate as a subsidiary of Sportway France. White label OTT platforms and mobile applications developed by the company, including multi-tenant, no-code video platform Sportall TV, will integrate with Sportway’s direct-to-consumer services.
Founder and chairman of Sportway Media Group, Jonas Persson, commented, “Following the great success we’ve had with French ice hockey, we are thrilled to expand our footprint in France through this strategic acquisition. Sportall’s innovative D2C technology and strong relationships across the French sports ecosystem make it a perfect complement to Sportway’s global streaming platform. Together, we’ll continue to push the boundaries of how sports content is produced, distributed and experienced by fans”
Thierry Boudard, founder and president of Sportall, said, “We are very happy and proud to become part of Sportway Media Group. Sportway’s resources, expertise, and global network, added to our team’s unique set of skills and ground breaking technology, make for a powerful combination. It will bring invaluable potential to implement truly innovative end-to-end solutions for ambitious sports federations and event organisers looking to stand out”.
“This acquisition is an exciting milestone for Sportway, not only in France but across our global footprint” added Marco Gonzalez, CEO Sportway France. “In addition to its best-in-class technology, Sportall relies on a talented, hard working and creative team that has created truly premium products. The well deserved recognition of Sportall’s capabilities from the French media and digital industries will be a cornerstone of Sportway’s growth in what is a critical market for us.”
