Amagi is launching an agentic AI platform that automatically turns live broadcasts and VoD news libraries into social-ready clips, vertical video and digital news bulletins.
According to the company, Newspulse is a single, unified platform that handles the full pipeline—from broadcast ingest to social publishing. It scans live feeds in real time, identifies individual story segments, and converts each one into publish-ready content for digital channels.
Rather than applying a static centre-crop, the AI dynamically tracks on-screen subjects, lower-thirds, and graphics to intelligently reframe the video into multiple aspect ratios (16:9, 9:16, 4:5, 1:1), said Amagi.
It also generates platform-specific captions and post information, and publishes the tailored clips directly to the newsroom’s digital endpoints. Humans can still check the content at various points.
“The newsroom’s historical hesitation around AI has centred entirely on the fear of losing editorial control and brand integrity,” said Srividhya Srinivasan, Co-founder and CTO at Amagi. “With Newspulse, we are changing that equation. Our policy engine ensures the AI acts strictly within the newsroom’s defined guardrails, autonomously handling the heavy lifting of multi-platform formatting.”
Newspulse is currently in limited availability testing with select newsroom partners, with general availability expected in June 2026.
