Independent Television News (ITN) has deployed Moments Lab’s Video Discovery Platform to index 5 News’ archive, aiming to provide enhanced access to footage, enriching daily video content for its news programmes.
Powered by MXT multimodal AI, the solution aims to minimise manual intervention for producers and digital teams, locating relevant footage in seconds rather than hours. Search time is significantly reduced for editorial teams, unlocking “incredible gains” in turnaround time and increasing content quality and the depth and variety of stories for the 5 at 5 hour-long daily news show.
Tim Forrest, ITN’s director of distribution and innovation, said, “At ITN, we’re committed to putting the right AI tools in our teams’ hands—tools that make a genuine impact right at the heart of production. Moments Lab gives the 5 News team exactly what they need: the ability to find the footage they’re looking for quickly, enriched with the context to make it useful. That’s a real, practical win for producers working against the clock every day. We’re working closely with Moments Lab to operationalise this new AI video discovery layer in our workflows, keeping humans very much in the loop, and laying the foundation for agentic workflow adoption in the future.”
CEO and founder of Moments Lab, Phil Petitpont, added, “News production is one of the most time-pressured environments in media, and every minute counts. This partnership with ITN and 5 News is a fantastic example of exactly what Moments Lab was built to do—cut through the noise and get the right footage to the right person, fast. We’re proud to be supporting the 5 News team with their deployment of AI workflows, and can’t wait to see what they create.”
