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Watermarks to deter pirates

NexGuard, the content protection arm of Civolution, is demonstrating forensic watermarking technologies at IBC for cinema, pre-release, pay-TV, live sports and online.

Being showcased is subscriber-level watermarking for premium VoD and 4K, demonstrating how operators can meet the content protection requirements of the Hollywood studios.

Also on show will be subscriber-level watermarking for live sports, how to trace and take down the source of illegally distributed streams, as well as watermarking for e-screeners and pre-release titles.

Alex Terpstra, chief executive of NexGuard’s parent company Civolution, said: “The forensic watermarking technology we have pioneered is now critical in enabling the content industry to identify and prosecute content pirates and prevent illegal distribution throughout the content lifecycle.”

Following the sale of the second screen synchronisation part of its business to Kantar Media at the end of 2014, Civolution now operates as two business units: Teletrax provides realtime TV analytics and synchronised advertisements, servicing the broadcast and digital media industry; while NexGuard concentrates on forensic watermarking.