LiveU has partnered with Kinetiq on cloud-native watermarking.
Combining the LiveU Matrix IP video distribution platform with Kinetiq’s Teletrax watermarking, the integration aims to enable broadcasters to track, protect and monetise live content at scale.
Embedding identifying data into video content, Teletrax enables precise tracking of how and where content is broadcast or streamed. The solution has provided news, sports and entertainment organisations with watermarking across more than 6,000 broadcast and digital platforms around the world.
The cloud-based approach allows the insertion of watermarks at point of capture, removing the requirement for hardware, minimising costs and accelerating latency.
With over 5,000 users across 150 countries, LiveU’s Matrix allows the exchange of high-quality, low-latency live video feeds directly in the cloud for distribution at scale. The integration further demonstrates the LiveU EcoSystem’s interoperability with other solutions, said the company.
Christian Diehl, senior director of product management at LiveU, said, “The combination of LiveU Matrix and Kinetiq’s Teletrax watermarking allows our clients to scale live distribution while safeguarding their valuable content. This integration gives customers a flexible, cost-effective alternative to legacy infrastructure, pairing LiveU’s premium-grade transmission with trusted watermarking technology, all in the cloud.”
“We’re excited to support LiveU in their championing of cloud-based solutions,” said Kevin Kohn, CEO at Kinetiq. “Teletrax has continuously evolved with industry needs over the last 25 years, and this integration is a clear example of that. Together, we’re giving broadcasters and content owners a smarter, more agile way to protect and monetise live content in the cloud era.”
The integration is now available for users partnering with both LiveU and Teletrax.
