UEFA has joined the Motion Picture Association’s Alliance for Creativity and Entertainment, which combines more than 50 major entertainment companies and studios to combat piracy and protect content globally.
The organisation said UEFA will play an active role in its Live Tier, which coordinates efforts to target sports piracy, working with law enforcement agencies and others to disrupt and dismantle illegal operations around the world. Live Tier members share real-time intelligence, global reach, policy advocacy and partnerships across private sector and law enforcement allies.
The move further reinforces the position of both UEFA and UC3, which oversees the commercialisation of the union’s club competition rights, at the forefront of action against content pirates.
Guy-Laurent Epstein, executive director of marketing at UEFA, said, “UEFA joining ACE represents a landmark moment in our global content protection strategy. This partnership allows us to expand our enforcement capabilities, deepen our existing collaboration with industry leaders and leverage ACE’s proven capabilities to disrupt illegal services.”
Charles Rivkin, chairman and CEO of the Motion Picture Association and chairman of ACE, added, “With UEFA joining the world’s largest anti-piracy coalition, we are strengthening our fight to detect, deter, and dismantle online piracy everywhere. UEFA’s membership bolsters ACE’s ability to defend sports content from nefarious players in real time–and amplifies the reach of our efforts to protect football fans and broadcasters across the globe.”
