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The insider’s guide to IBC

Next up in our new series of behind-the-scenes Q&As is sales manager Ben Ewles, who reveals that this year's esports feature is exciting the 'former' gamer in him

My typical IBC routine

In the week leading up to IBC, our team is busy on the ground ensuring all preparations are set for the various campaigns that our sponsors and exhibitors have in place for the event. We’ve worked closely with our clients throughout the year to help build brand awareness and booth traffic at the show, so we’re laser-focused on making sure elements like signage and other brand activations are delivered at a high quality. Once the show gets going, I spend as much time as possible meeting our exhibitors, keeping a close eye on emerging industry trends and working hard with other departments to ensure we deliver a valuable show experience for the IBC community. 

Why is IBC important?

IBC is where the global media and technology market comes together to action the industry’s future; it’s a cornerstone event for the entire industry. The show itself is the culmination of a year’s work for us and it’s where everything comes together. We’ve spent a whole year visiting other industry events, analysing what matters most for our clients at trade shows, and being creative with our own planning to improve our offering each year. IBC is also the best opportunity to catch up with customers on their challenges for the year ahead and to gain a better understanding of the market more broadly.


I’m most looking forward to… 

We’ve got an awesome line-up of speakers and industry pioneers across the Showcase Theatre, Innovation Stage, and Content Everywhere stages this year, with the likes of Google, Accenture, AWS, Zixi, Microsoft, Adobe, LTN, Tencent Cloud and Wondershare taking to the stage. From a tech perspective, there’s so much leading-edge innovation on display across the show floors and through the Accelerator Programme projects. As a former gamer, I’m also really excited about our new esports feature launching this year. Meeting up with friends over a few drinks at the Beach or in town is always a highlight, and as an avid foodie, spending a week in a city like Amsterdam isn’t too bad either.

Registration for IBC2023 is now open