What are your expectations for this year’s event in terms of numbers and the demographic of attendees?
Last year, IBC was able to welcome 52,974 attendees, and while we are lucky in that for many of our attendees IBC is a firm fixture on their calendar, we never take that for granted. We listen to our attendees and we research the wider market, and this feedback drives us to constantly evolve and add new features.
This year sees the debut of IBC Content Everywhere Europe, a focal point for the high profile and disruptive nature of IP connectivity and the second screen. As part of this, you will also see a brand new Feature Area, IBC Content Everywhere Cloud Solutions, which focuses on the impact of increasing amounts of content production processes and delivery being virtualised on remote servers and controlled by software. The implications of this will be profound. I would expect these initiatives to prove highly popular and help us bring in a new audience to the show.
How well do you feel the traditional broadcast sector is applying itself to the changing landscape brought on by IP connectivity?
Over the past 18 months the sector has seen considerable M&A activity and we can expect further consolidation. In some respects this is simply a sign of a maturing industry and increasingly commoditised technology. The switch to IP and IT infrastructure is fundamental to change in the industry and I think that at IBC you will not only see the participation of many newer players to the broadcast market, but plenty of vibrant innovation from so-called traditional developers and service providers who are successfully adapting and generating new revenue streams.
How do you think IBC will reflect the industry in 2020?
Where we once had the content is king mantra, we now have content everywhere. There is an unstoppable logic behind the demand consumers have to be able to watch what they want when they want on what they want and the march of technologies to enable this. What is increasingly apparent and visible around IBC is that the momentum does not stop there. Personal, wearable computers and sensors connected to everyday items from cars to temperature controls are creating vast amounts of data that will some day run our lives.
The nexus of this Internet of Things is the home and the logical place for it is the giant-size Ultra HD screen in the living room. The potential is vast and is already being eyed by vendors and media organisations.