A hub for business innovation
Exploring evolving business models runs in IBC’s DNA, and right now, the global media and entertainment industry is tackling more complexities than ever. In the face of challenging economic headwinds, world-leading media organisations are trying to find new ways to grow revenues and align with rapid shifts in consumer behaviour to secure sustainable commercial growth. IBC has always been a hub for business innovation, where media leaders come together to define and action the industry’s future. As markets shift and media ecosystems become increasingly complex, IBC aims to help industry players better understand how to futureproof their organisations and harness emerging opportunities to monetise their content.
Achieving longer-term business goals
The only constant is change in our industry, and 2023 is no different. Broadcasters, content owners, streaming services, and sports organisations are making key decisions about how to better engage with consumers and operate their businesses more cost-effectively. As decision-makers weigh up various routes to market, they are looking for new and different monetisation models, while re-imagining their content distribution strategies amid a rapidly changing sports rights landscape. IBC is where the industry meets to talk business and everyone comes to the show looking to learn, uncover the next big trend, and find the partners and technologies that will allow them to achieve their long-term business goals.
What to look forward to at IBC2023
We have a high quality line-up of industry visionaries taking to the stage at The IBC Conference to discuss some of the most pressing business issues, opportunities and challenges facing our industry today. The opening conference session by Evan Shapiro is centred on navigating change and disruption in the new media ecosystem, with plenty of other big-name speakers from brands like Warner Bros. Discovery, Paramount Global, Universal Pictures and BBC Studios covering topics such as AI-driven content personalisation, free ad-supported streaming TV (FAST), futureproof streaming strategies, and more.
Across the show floor stages, exhibitor thought-leaders will also present novel technology thinking and cutting-edge solutions that empower content owners to capitalise on emerging business trends and adopt new models. IBC provides the foundation to gain mission-critical market insight and the networking opportunities to build powerful new connections; we’re confident this can help all our visitors navigate a fast-moving business landscape.
