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Q&A: Adam Little

broadcast and cinema sales manager Americas, Europe, Oceania, IO Industries

What do you think are the key developments in, or threats to, your market sector at the current time?

The key developments this year have been largely in the area of Virtual Reality (VR). Broadcast and cinema professionals have been able to leverage their experience producing 3D content to provide the expertise needed to set up multi-camera systems for VR content creation. Substantial funding is available for these projects and it’s a vertical allowing film and video professionals to combine with the IT and gaming industries.

Has IBC come at a good time for the electronic media industry? Why?

In being one of the larger industry trade shows, the IBC show’s timing is a good milestone to align with the launch of new technologies. This year, we expect to see a lot of the VR prototypes from NAB refined into production-ready technology. Having been on display at other gaming industry and consumer events, this show allows the concepts to be discussed from a broadcast

Why should delegates visit your stand at IBC?

Our 4KSDI and 2KSDI cameras combine the resolution, frame rates, and synchronisation features required to fit into cutting edge broadcast applications. The cameras’ sizing and flexible control interface allow them to be run remotely in areas where other cameras wouldn’t normally fit. Demos at our stand will include a range of lensing and control options.