Insight TV has signed a distribution deal with Swiss telecoms operator Sunrise to become the first 4K UHD HDR channel on its new neo max OTT app.
According to Sunrise TV, more UHD channels are expected to be added to the service this summer.
Graeme Stanley, chief commercial officer, Insight TV said: “We’re delighted to make this announcement and to continue our strong growth in Europe. Sunrise is an exciting partner that is pushing technological innovation. We’re happy that we’re providing its subscribers with the platform’s first 4K UHD HDR content, which will entertain subscribers 24/7.”