Parrot Analytics has partnered with Guinness World Records to identify the most in-demand TV series and digital original series in the world.
Parrot Analytics charted demand for series in 2017 using its global, real-time, platform agnostic TV demand measurement system.
Designated by Guinness World Records as “Officially Amazing,” HBO’s Game of Thrones was determined to be the most in-demand show globally, and Netflix’s paranormal thriller Stranger Things was the most in-demand digital original series in the world in 2017.
Parrot Analytics captures billions of data points daily from a variety of data sources, tracing interactions the company refers to as “Demand Expressions” from the likes of social media, video streaming, photo sharing, blogging or microblogging, fan and critic ratings, file sharing and more. Using its cross-platform TV demand measurement system, Parrot Analytics then combines viewership, activity and engagement into a single, country-specific measure of audience demand for content.
Parrot Analytics has previously quantified Game of Thrones as the Most In-demand TV Show in the World in the 2018 edition. This year, a new category for digital original shows was added to include original series produced by streaming services like Netflix, Hulu, and Amazon.
“It is an honour to work with the venerable Guinness World Records,” said Wared Seger, CEO, Parrot Analytics. “We were delighted that the Guinness World Records team chose to work with us to determine the most in-demand TV shows in the world and that they saw the value in relying on the industry’s established global cross-platform TV demand metric to gain a truly holistic and empirical view of what is resonating with viewers worldwide.”