Facebook Watch has signed its first European content deal with German broadcaster ProSiebenSat.1.
It means short episodes and clips from ProSiebenSat.1’s shows will appear on the Facebook platform, starting with the launch of The Masked Singer on 27th June.
According to Facebook, there are 140 million daily users of Watch, who spend an average of 26 minutes a day on the platform.
The ProSiebenSat.1 content on Facebook will be curated by its digital arm, Studio71. It will also include archive content and exclusive new clips, such as behind-the-scenes footage and backstage talent interviews. Studio71 will post the content to Facebook and Instagram simultaneously.
Eun-Kyung Park, chief digital officer Entertainment at ProSiebenSat.1 said: “Our cooperation with Facebook is unique in Europe and the starting point for further collaborative opportunities. With specially prepared content, we are consistently introducing our strong TV brands to additional digital worlds and increasing our reach significantly via News Feed.”
Jens-Uwe Bornemann, director of media partnerships Central and Eastern Europe at Facebook added: “We look forward to working even more closely with ProSiebenSat.1 and to introducing some of the best-known German TV successes, which people are already sharing with friends and other fans on our platform daily, to Facebook Watch with all the new interactive possibilities. This will enable us to create even more video experiences around current TV formats. Experiences that focus on people and the community.”