Viacom Digital Studios International (VDSI) has announced a multi-territory partnership with Facebook to produce a slate of short-form content for Facebook Watch audiences.
The partnership aims to create original, locally relevant premium digital programming for young, mobile audiences in Europe, Asia and the Americas.
In the UK, MTV will produce 75 x 10-minute episodes, which will be spin-offs of six MTV UK linear series. The UK content will also be localised into German, French and Spanish for the European market.
The series include More Love and More Lies, Geordie More and Geordie OGs: The After show, JTOU: What Was I Inking?, Celebrity Ex On The Beach: The After Party and Teen Mom UK: Mom’s The Word.
Jo Wells, MTV International digital content VP, said: “This is a really exciting partnership which will enable MTV fans to gain a completely new perspective on our most popular shows, exclusively on Facebook Watch.
“The partnership extends both how we distribute short-form content and also – at 10 minutes per episode – its typical length, feeding a growing audience appetite for mid-form content.”